MallMark Deputy General Manager Yeşim Çamlıbel and Asset Management Director Selkan Öztorun shared with Mall Report the company’s roadmap, ranging from a trust-based growth strategy and its 2026 vision to the impact of consumer trends on the sector and global expansion plans.
MallMark is a consultancy company that stands out with its expertise in the retail and shopping mall sectors, both domestically and internationally. How would you define the company’s corporate vision today?
What new expansions await MallMark in the 2025–2026 period?
MallMark Deputy General Manager Yeşim Çamlıbel and Asset Management Director Selkan Öztorun explained to Mall Report the company’s roadmap, spanning from a trust-based growth strategy and its 2026 vision to the impact of consumer trends on the sector and global market expansions.
Operating with the motto “More Than a Business Partner,” MallMark has strengthened empathy, speed, and sincerity within its corporate structure. These values form the foundation of trust-based relationships with all stakeholders. While directing retail brands toward efficient projects, the company approaches investors with empathy and supports them in increasing profitability. With its experienced team of 76 shopping mall professionals, MallMark delivers fast solutions and creates value.
For 2026, we are aware that it is not possible to act independently of Türkiye’s economic conditions. Therefore, we will position ourselves while preserving trust-based relationships. Contributing to the economy by protecting our national values is among our top priorities. In addition, while supporting investors operating in nearby regions, we will continue to represent our country by ensuring that Turkish brands also take part in these markets.
How do your concept development processes progress when starting a new project?
Which criteria do you consider indispensable at the initial stage for a shopping mall to achieve sustainable success?
When starting a new project, our concept development process is essentially based on three main pillars: “data analysis, accurate interpretation of regional needs, and the construction of the right brand mix.” We approach a shopping mall not merely as a retail space, but as a living platform that nourishes the social, economic, and cultural fabric of its region. Therefore, the criteria we consider indispensable at the initial stage are quite clear:
1. Location dynamics and demographic analysis
2. Accurate positioning of regional competition
3. Detailed analysis of target audience expectations and consumption behaviors
4. Transportation, accessibility, and integration into daily life flow
5. Operational sustainability and long-term profitability projections
As emphasized by Selkan Öztorun and shaped by Yeşim Çamlıbel, the core element of concept development is what the shopping mall adds to its environment and users. Today’s consumers seek more than shopping; they prefer reliable, accessible, and experience-oriented spaces. For this reason, we always begin our projects with the question: “Why would people want to come here?”
Ultimately, the key to sustainable success lies in a well-designed shop mix, experience-oriented spaces, flexible leasing models, and a strong management approach integrated into the project from the very beginning. In this way, the project becomes not just a construction investment, but a long-term, value-creating living space.
Changing consumer behaviors in Türkiye are accelerating the transformation of shopping mall concepts. As MallMark, how do you update your leasing and management strategies in line with these new consumer trends?
As a company operating not only in Türkiye but also in the Turkic Republics, Eastern Europe, and nearby regions, we closely follow global developments in the sector. In line with consumer behaviors and trends outside Türkiye, we guide investors and add value-enhancing services for visitors to existing projects. We focus on regional needs. For example, in our Selçuk Outlet project located on a highway, we aim to offer a sustainable ecosystem that includes helmet-cleaning stations for motorcycle users, parking areas for pet owners, and environmentally conscious solutions powered by renewable energy.